Goedgedacht Trading is 100% owned by the Goedgedacht Trust and was established to make money through the sale of its products to change the lives of impoverished rural children in South Africa. We are a proudly South African company, today producing high quality products that support the development work of the Goedgedacht Trust's flagship programme for children and youth known as POP - The Path out of Poverty.
Our work is different, interesting and innovative in that we are marketing local South African produce to provide long term sustainability to a major anti-poverty programme. Trading's response to the massive problem of poverty in SA is through creating local jobs in an area of 48% unemployment, farming local land and building the capacity of local people to contribute socially and economically to their own communities.
The Goedgedacht Trust’s (estab.1993) mission has been to address rural poverty, by developing a sustainable and replicable community development programme that offers change opportunities for children and youth from poor rural farm worker families. The Goedgedacht Trust’s flagship programme, Path Out of Poverty (POP estab. 1998), attempts to transform and heal marginalized rural communities by providing opportunities for young people to break out of the cycles of generational poverty.
The POP “Path” is long term, integrated, holistic and made up of a range of 20 projects that offer safe spaces for children from 4 months old to school leaving youth. The 4 pillars on which POP stands are Education, Health, Personal Development and Care for the Planet. POP currently has 8 POP Youth Centres in the Western Cape. This development model mirrors, almost exactly, the Community Based Rehabilitation (CBR) matrix of the WHO that is backed by the ILO and UNESCO.